Directions for improving the system of municipal management of recreational services development in the city of Novorossiysk

Kuban State Technological University, Moskovskaya st., 2g, Krasnodar, 350072, Russia

^* Corresponding author: alekseeva_ov@inbox.ru

Abstract

The development of recreational services could become one of the "locomotives" of the social and economic growth of the municipal entity of “the Town of Novorossiysk”, as well as the entire Krasnodar Territory. The city of Novorossiysk has good recreational potential. There are favorable climatic conditions, landscapes with unique natural landmarks, a variety of geomorphological conditions, a great number of convenient beaches, and rich historical and cultural heritage. It is necessary to use modern methods to increase the competitiveness and innovative attractiveness of the resort and tourist destination businesses. Effective municipal management of the development of recreational services will solve the problem of increasing employment and will contribute to the growth of welfare and improvement of the quality of life of the local people by providing better social and economic conditions. Therefore, the development of recreational services will have a multiplicative effect on the economy of the city of Novorossiysk. In its turn, the improvement of the municipal management system will allow recreational services of tourist resort destination to gain more weight in the economy of the municipal formation.