| Issue |
E3S Web Conf.
Volume 275, 2021
2021 International Conference on Economic Innovation and Low-carbon Development (EILCD 2021)
|
|
|---|---|---|
| Article Number | 01028 | |
| Number of page(s) | 4 | |
| Section | Energy Application and Ecological Resource Sustainability | |
| DOI | https://doi.org/10.1051/e3sconf/202127501028 | |
| Published online | 21 June 2021 | |
Comparative study on strategic modes of e-commerce platform between Jingdong and Alibaba
1
School of Management, Shanghai University of Engineering Science, Shanghai, China;
2
Business School, University of Shanghai for Science and Technology, Shanghai, China
* Corresponding author: fandijun1996@163.com
Based on the literature research, this paper collects and reads the theoretical literature related to strategic models and tries to find out the common points and shortcomings of the strategic models of the two major e-commerce platforms, Jingdong and Alibaba, in the process of development, and mainly conducts a comparative study on the logistics strategies and competitive strategies of Alibaba and Jingdong. Through the research and analysis, it is hoped that the two platforms can build on their strengths and avoid their weaknesses in the development and promote the further optimization of their respective platforms, and also have high reference value for other similar e-commerce platforms.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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