Issue |
E3S Web Conf.
Volume 275, 2021
2021 International Conference on Economic Innovation and Low-carbon Development (EILCD 2021)
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Article Number | 02003 | |
Number of page(s) | 5 | |
Section | Green Low-Carbon and Energy Saving and Emission Reduction Applications | |
DOI | https://doi.org/10.1051/e3sconf/202127502003 | |
Published online | 21 June 2021 |
The efficacy of an integrated intervention to encourage low-carbon travel behaviour
Zhejiang Academy of Culture & Tourism Development, Tourism College of Zhejiang, China
* Corresponding author: jin_yingying18@163.com
The importance of pro-environmental behaviour has increasingly attracted academics’ attention. However, limited research has taken place to investigate the efficacy of different interventions on encouraging pro-environmental behaviour. The effects of an integrated intervention on changing people’s actual travel behaviour also remain largely unfilled. Therefore, this empirical research aims to fill this research by examining the efficacy of an integrated intervention and its durability to encourage pro-environmental behaviour. SPSS programme was used to analyse the collected data: a primary online survey dataset and a secondary longitudinal dataset. The efficacy of the intervention was assessed using Kruskal-Wallis test and Wilcoxon Signed Ranks test was used to investigate the durability of its effectiveness.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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