Research of Dual-channel Supply Chain Decision with Consideration of Low-carbon and Fairness Concerns

School of Business Administration, Guangdong University of Finance & Economics, 21 Luntou Road, Guangzhou, 510320, China

^* Corresponding author: 398705038@qq.com

Abstract

With in-depth implementation of policies on energy conservation and emission reduction and rising of low-carbon production practice in enterprises, low-carbon supply chain has gradually become a research issue which causes extensive attentions from scholars. However, most existing researches focus on supply chain decision and coordination under the background of single channel or mere consideration of fairness concerns of retailers. Therefore, the fairness concerns of manufacturers were taken into account in the double-channel low-carbon supply chain. A double-channel low-carbon supply chain model was constructed to research the influence of manufacturers’ fairness concerns to the optimal decision-making of all parties in the supply chain and to the overall performance of supply chain. The research results suggested that: with improvement of manufacturers’ fairness concern coefficient, the decision-making of supply chain members demonstrated different changing strength; the manufacturers’ fairness concern caused harm to overall profit of supply chain.