Consumer Innovation Management in the Mining Industry Economy

Plekhanov Russian University of Economics, Academic Departments of Political Economy and of the History of Economic Science, 117997, Moscow, 36 Stremyanny lane, Russia

Abstract

The development of product innovations acts as the directions of influence on consumer choice in the market for innovative products of mining region. Using the consumer as a generator of ideas and initiator of a new innovation process can significantly reduce the level of uncertainty and risk, as well as increase the efficiency of innovative projects in the mining industry. Currently, consumer-oriented business creates special processes, namely marketing and sales. A similar process should be initiated in the commodity sector. In the extractive industry, Customer Relationship Management (CRM) tools must be used to produce raw materials as the goods targeted at future customers. With regard to mining sector, this strategy should be based on the principles of a systematic approach, longterm partnership, the use of information and communication technologies, as well as the involvement of all owners of mining enterprise's business processes in the communication system with the participation of the consumer.