| Issue |
E3S Web Conf.
Volume 292, 2021
2021 2nd International Conference on New Energy Technology and Industrial Development (NETID 2021)
|
|
|---|---|---|
| Article Number | 03038 | |
| Number of page(s) | 4 | |
| Section | Environmental Sustainable Development and Industrial Transformation | |
| DOI | https://doi.org/10.1051/e3sconf/202129203038 | |
| Published online | 09 September 2021 | |
Research on the development of Changbai mountain summer tourism from the perspective of consumer behavior
1 School of Economics and Management, Beijing Jiaotong University, Beijing, China
2 School of Economics and Management, Beijing Information Science and Technology University, Beijing, China
* Corresponding author: 19113003@bjtu.edu.cn
In the context of global warming, the development of the summer tourism industry has maintained a rising trend, and has gradually become a key area of widespread concern and continuous innovation by the government, tourism companies, scientific research, and the media. This paper takes domestic tourists who go to Changbai Mountain for summer travel as the research object, using the online travel notes of many travel websites such as Mafengwo and Ctrip as the data source, with the help of NLPIR big data semantic intelligent analysis platform, using text mining, network analysis, co-occurrence analysis and other methods to analyze the text data of travel notes quantitatively and qualitatively. The characteristics and laws of Changbai Mountain summer tourism consumer behavior are analyzed from three aspects: tourism decision-making behavior, tourism consumer preference, and post-tour evaluation.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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