E3S Web Conf.
Volume 292, 20212021 2nd International Conference on New Energy Technology and Industrial Development (NETID 2021)
|Number of page(s)
|Environmental Sustainable Development and Industrial Transformation
|09 September 2021
International Development of Chinese Cultural Tourism Industry ——Based on the Perspective of Intercultural Communication
School of Foreign Studies, Chizhou University, Chizhou Anhui 247000, China
* Corresponding author:firstname.lastname@example.org
In the context of “the Belt and Road”, cultural tourism has made rapid development. The integration of culture and tourism brings new challenges to tourism industry. The major project of cultural tourism communication is how to conduct intercultural communication in the context of foreign cultures. The study analyses the intercultural communication model and the problems of cultural tourism communication from the perspective of culture shock and cultural tourism translation, and presents the specific strategies including improving the quality of text translation of cultural tourism, and strengthening effectiveness of cultural tourism communication, and cultivation of tourism talents, which helps promote the soft power of cultural tourism communication.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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