| Issue |
E3S Web Conf.
Volume 292, 2021
2021 2nd International Conference on New Energy Technology and Industrial Development (NETID 2021)
|
|
|---|---|---|
| Article Number | 03054 | |
| Number of page(s) | 6 | |
| Section | Environmental Sustainable Development and Industrial Transformation | |
| DOI | https://doi.org/10.1051/e3sconf/202129203054 | |
| Published online | 09 September 2021 | |
The Construction of Exclusive Agricultural E-Commerce Platform of Hubei Province Focuses on the Development of “Agriculture, Rural and Farmers”
1 School of Business, Jianghan University, Wuhan, Hubei, 430056, China
2 Financial Investment Department, Wuhan Sports Center Development Co., Ltd., Wuhan, Hubei, 430056, China
* Corresponding author: qhliu@jhun.edu.cn
The production and marketing of agricultural products has always been bothering the government for a long time, and “” building an exclusive agricultural e-commerce platform in Hubei may be a good way to solve the unsalable problem of agricultural products and promote the sustainable development of “agriculture, rural and farmers”. Thus, this paper discusses the necessity and advantages of building an exclusive agricultural e-commerce platform in Hubei Province, we found that the agriculture-related e-commerce has problems in the aspects of logistics, brand establishment and customer loyalty. Accordingly, this paper puts forward some countermeasures for the functional settings and operation strategies of the exclusive agricultural e-commerce platform in Hubei Province.
© The Authors, published by EDP Sciences, 2021
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