Ensuring the issuance of investment-attractive corporate bonds

¹ Kyiv National Economic University named after Vadym Hetman, Kiev, Ukraine
² Batumi Shota Rustaveli State University, Batumi, Georgia
³ Ecology and Practical Entrepreneurship European University, Kiev, Ukraine

^* Corresponding author: george.abuselidze@gmail.com

Abstract

Despite the fact that the scientific literature pays considerable attention to ensuring the investment attractiveness of national corporate bond markets based on macro-environmental factors, as well as individual companies – based on micro-environmental factors, the issue of optimizing the characteristics of corporate bonds in the prospectus remains insufficiently disclosed. However, coupon rate, price and maturity are the basic indicators that investors take into account when deciding to purchase corporate bonds, so they need more detailed research. approach to ensuring the issuance of investment-attractive corporate bonds, based on the use of indicators of companies with the highest level of demand on the stock market to build a matrix of coupon rate, price and maturity of corporate bond, the use of which allows to establish the optimal ratio between these characteristics. Enterprises issue corporate bonds to attract additional financial resources in their activities, so they are interested in ensuring the investment attractiveness of these securities. The investment attractiveness of corporate bonds depends on their own characteristics, as well as on micro- and macro-environmental factors. The most affordable way to ensure the investment attractiveness of corporate bonds is to establish the optimal characteristics of bonds in the prospectus. The companies whose corporate bonds are in the highest demand on the stock market have the optimal ratio between coupon rate, price and maturity. Determining the trend of ensuring a balance between these indicators of leading companies allows us to establish a model of decision-making by investors in a particular market of corporate bonds.