Art tourism as a direction of regional sustainable tourism development

Novosibirsk State Technical University, K. Marx Avenue, 20, 630073 Novosibirsk, Russia

^* Corresponding author: valeria71@bk.ru

Abstract

Currently the concept of sustainable tourism is undergoing a stage of evolution, going beyond the framework of ecology and economics, due to which the range of problems for scientific research is expanding. The article proposes an expanded range of types of cultural tourism that can become directions for the sustainable development of a tourist destination. The main object of the research is the art market of Novosibirsk, the subject is event content in the field of art exhibitions. The purpose of this study is to single out art tourism as a separate area of cultural tourism and analyze its prospects from the point of view of the principles of sustainable tourism. To achieve the objectives of the study, the methods of polling, observation and the method of event-resource mapping were used. The results of the study are presented, which have revealed a number of problems in this area, the main of which is the gap between the increased level of cultural demands of consumers and the range of exhibition events, their format. In general, Novosibirsk has great potential for organizing modern formats of art exhibitions, and this cultural and event resource can be used as the basis for the development of art tourism and become one of the areas of sustainable tourism in the Siberian region.