Organizational and managerial aspects of tourist destinations branding: partnership management in the development and implementation of activities

Sochi State University, Sochi, Russia

^* Corresponding author: sveta.grinenko@gmail.com

Abstract

The tourist destinations develop with the participation of a significant number of stakeholders, whose interests often do not coincide, and sometimes completely differently directed, which determines the multifactorial nature of the relationship in the scope of the set goals achieving. On the one hand, this is the development of tourism, in which the business community is interested, on the other hand, the interests of the territory administration, which interests are of a dual nature. Coordination of the interests of all interested parties - the administration, the population of the territorial entity, the business community and tourists becomes a priority in this situation. The solution to this priority task through partnership management technologies is proposed in this research. The research is based on the use of a systematic approach and technologies of management analysis and modelling. The proposed conclusion, algorithm, model can be used in the implementation of territories branding, in the formation and implementation of the tourist destination development, in the regional policy formulation in the tourism development and the local self-government development.