| Issue |
E3S Web Conf.
Volume 296, 2021
1st International Conference on Environmental Sustainability Management and Green Technologies (ESMGT 2021)
|
|
|---|---|---|
| Article Number | 06018 | |
| Number of page(s) | 5 | |
| Section | Sustainable Economy | |
| DOI | https://doi.org/10.1051/e3sconf/202129606018 | |
| Published online | 28 July 2021 | |
The method of modified RFM-analysis as a tool to ensure economic sustainability
Novosibirsk State Technical University, K. Marx Avenue, 20, 630073 Novosibirsk, Russia
* Corresponding author: schekoldin@corp.nstu.ru
In the process of development of society, the problem of sustainable development has always been relevant for any subject of the economy. It affects areas such as social progress, economic development and environmental responsibility. In addition, sustainable development is directly related to the macro and micro level of the economy of any country. In this regard, it is necessary to analyze the current situation to meet this need. The article presents the MRFM-analysis method. It includes segmentation of customers who have made at least one purchase. This approach is based on classic RFM-analysis. According to the method, the segmentation of Zenit LLC clients for 2019 and 2020 was carried out, the clusters were characterized and recommendations were given for further work with each cluster.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.