| Issue |
E3S Web Conf.
Volume 296, 2021
1st International Conference on Environmental Sustainability Management and Green Technologies (ESMGT 2021)
|
|
|---|---|---|
| Article Number | 06032 | |
| Number of page(s) | 8 | |
| Section | Sustainable Economy | |
| DOI | https://doi.org/10.1051/e3sconf/202129606032 | |
| Published online | 28 July 2021 | |
Methods of marketing analysis at all stages of the product life cycle
Ural State University of Economics, Yekaterinburg, Russia
* Corresponding author: anthonas@yandex.ru
The paper discusses the essence, and information and methodological support of marketing analysis. We present a method of marketing analysis in accordance with the stages of the product life cycle. Practical application of the marketing analysis methodology using the methods of strategic analysis of matrix and situational modeling is provided.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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