E3S Web Conf.
Volume 306, 2021The First International Conference on Assessment and Development of Agricultural Innovation (1st ICADAI 2021)
|Number of page(s)||10|
|Section||Agricultural Social Economics and Policy|
|Published online||24 September 2021|
Communication model in the implementation of integrated cropping calendar information system in North Sumatra
1 Research staff, Indonesian Agency for Agricultural Research and Development Secretariat, Jl. Ragunan No. 29 Pasar Minggu, Jakarta Selatan, Indonesia
2 Lecturer, Faculty of Human Ecology, IPB university, Jln. Kamper Kampus IPB Darmaga, Bogor, Indonesia
3 Researcher, Indonesian Center for Agricultural Land Resources Research and Development, Cimanggu, Bogor, Indonesia
4 Secretary, Directorate General of Horticulture, Jl. AUP No. 3 Pasar Minggu Jakarta Selatan, Indonesia
5 Indonesian Agroclimate and Hydrology Research Institute, Jl. Tentara Pelajar No. 1A Bogor
* Corresponding author: email@example.com
Integrated Cropping Calendar Information System (ICCIS) is an application used to convey innovative research results related to cropping patterns, varieties, fertilization, pest attacks, agricultural tools and machinery. This study aims to identify the influencing factors and communication models in the implementation of ICCIS in the North Sumatra region. Data analysis uses the Partial Least Squares Structural Equation Modelling (PLS-SEM) method. The result showed that the ICCIS Task Force Team (TGT Katam), characteristics of farmers, and characteristics of ICCIS have positive effects on the level of implementation of ICCIS by farmers, with variable significance values of 3.902, 3.851, and 8,296, respectively. In related to the level of application of ICCIS by farmers, the analysis results have a positive effect on the added value of the use of ICCIS with a significance value of 6.509. TGT Katam received ICCIS information from the central cropping calendar team and the technical implementation unit that oversees it. TGT Katam in the North Sumatra region delivered ICCIS information to farmers through socialization and demonstration plots. Interpersonal communication and the demonstration plot media encouraged farmers to implement ICCIS recommendations. Satisfy the local wisdom, compatibility, data accuracy, trialability, observability, and relative advantage are indicators that farmers can implement ICCIS.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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