Features of the design of social posters of the XXI century and their role in the formation of ecological culture

¹ Federal State Budgetary Educational Institution of Higher Education “ Moscow State University of Technology and Management named after K. G. Razumovsky (First Cossack University)”
² Moscow international University, Leningradsky prospect, 17, Moscow, Russian Federation
³ National Design Institute, Russian Federation, Moscow
⁴ Institute of World Civilisations, Moscow, Russia

^* Corresponding author: pashavasilenko@mail.ru

Abstract

The article considers the poster design as a means of broadcasting and its role in the formation of ecological culture. The impact of the development of technological progress on the birth of completely new forms of the poster, which are not limited to one paper medium. The value of a social poster is in its content aspect, conceptual solution, well-chosen palette, composition. The language of graphic design changes along with the situation in society, becomes extremely figurative, exaggerated, metaphorical, symbolism takes the place of verbatim. The main task of the design of a social poster focused on nature conservation is to contribute to the formation of an ecological culture, starting with personal motivation for self-preservation and preservation of the environment, where the knowledge and skills of both each person individually and entire human communities. The purpose of the social poster is to orient the viewer to the commitment to the highest social values - such as humanism, love for people, for life, and nature. The poster is an iconic carrier of information, simple and understandable, which does not require intellectual efforts from the viewer and educates him both morally and aesthetically, influences a person’s emotions, his attitude to the environment.