E3S Web Conf.
Volume 311, 2021International Conference “Ecological Paradigms of Sustainable Development: Political, Economic and Technological Dimension of Biosphere Problems” (EPSD 2021)
|Number of page(s)||8|
|Section||Technologies in Regional Governing Planning|
|Published online||19 October 2021|
Sentiment analysis as a tool for assessing the negative impact of tourism on a destination
1 Faculty of Economics and Management Processes, Sochi State University, 354000 Sochi, Russian Federation
2 Environmental Engineering Faculty, Sochi State University, 354000 Sochi, Russian Federation
* Corresponding author: email@example.com
This article presents the deliverables of the analysis of the experiences of the visitors to the Sochi resort, which is one of the criteria for assessment of the risk of problems caused by excessive tourism pressure. The authors highlight the influence of perception and experiences of the visitors and their informal web communication on the creation of the area’s image. The visitors’ reviews of the resort on TripAdvisor were studied using sentiment analysis. The article outlines the essence of the sentiment analysis method, the reasons for its choice to study the visitors’ attitude towards the Sochi resort, and the relevance of determining the experiences of its visitors. The authors describe the process of studying 33,475 city visitors reviews in 2011-2021 of 58 Sochi tourist attractions and makes conclusions about the visitors’ attitude towards the city, the assessment of its attractions, areas, the level of satisfaction of the tourists from various regions with their vacation. The authors underline predominance of positive reviews and confirms broader possibilities of the sentiment analysis method in comparison with traditional methods of studying public opinion and the possibility of obtaining an objective view of the area image with this method.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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