E3S Web Conf.
Volume 316, 20212nd International Conference on Agribusiness and Rural Development (IConARD 2021)
|Number of page(s)||7|
|Published online||05 November 2021|
Student’s Food Buying Interest Using an Online Delivery Order Application
Department of Agribusiness, Universitas Muhammadiyah Yogyakarta, Indonesia
* Corresponding author: firstname.lastname@example.org
Food online delivery service had been present in various cities in Indonesia such as Yogyakarta. Delivery service provides a new experience for consumers in buying food. This research aimed to describe student’s food buying interest using online delivery order application. The research applied the Theory of Planned Behaviour by Ajzen and Fishbein. This research was conducted at the Universitas Muhammadiyah Yogyakarta. The sampling technique in this study used accidental sampling collected 200 students. The average score of the data was taken to describe the category of the student's level of interest. The results showed that the students favorable to order food using the online delivery order application, the environment around the students did not support on using of the online delivery order application, and the transaction facilities supported the use of the online delivery order application. Overall, the results showed that students did not show a strong interest in buying food through online delivery order application.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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