Supply chain analysis of import fresh fruit business in Thailand using the supply chain operations reference (scor) model

¹ Department of Logistics Technology, Faculty of Social Technology, Rajamangala University of Technology Tawan-ok, Pluang, Khao Khitchakut, Chanthaburi 22210, Thailand
² Department of Agro-Industrial Technology, Faculty of Agro-Industry, Kasetsart University, Ngam Wong Wan Rd. Lad Yao, Chatuchak, Bangkok 10900, Thailand

^* Corresponding author: pornthipa.o@ku.ac.th

Abstract

According to the increasing trend of online shopping through social media and reduced international trade barriers and tariffs, there is an opportunity for entrepreneurs to import fresh fruit. However, operations throughout the supply chain have suffered from product quality control and cold chain management. The research aimed to analyze the supply chain of import chilled fresh fruit based on the Supply Chain Operations Reference (SCOR) Model and suggest optimising cold chain management. The data are collected from case study executives and operators using in-depth interviews and observation. The main problems are price markdown due to the overestimation of slow-moving products and food loss and low productivity, no standard operations in receiving and distribution, and lack of proper metrics to measure the supply chain performance. Finally, the suggestions of improvement include establish demand planning and forecasting, implement supply chain optimization and inventory monitoring, develop a lot tracking system, standard operating procedures for receiving process, enhance worker efficiency, use the sensor with the Internet of Things (IoT) solution, implement supply chain risk monitoring, and online marketing. In summary, this research will be useful for other traders to reduce food loss throughout the supply chain.