E3S Web Conf.
Volume 316, 20212nd International Conference on Agribusiness and Rural Development (IConARD 2021)
|Number of page(s)||12|
|Published online||05 November 2021|
The motivation of farmer group members in utilizing urban yards in covid-19 pandemic in Yogyakarta City, Indonesia
1 Program of Extension and Development Communication, School of Post Graduate Studies, Universitas Gadjah Mada, 55284, Jl. Teknika Utara, Pogung, Sinduadi, Mlati, Sleman, Yogyakarta, Indonesia
2 Department of Agribusiness, Universitas Muhammadiyah Yogyakarta, 55183 Jalan Brawijaya, Kasihan, Bantul, Yogyakarta, Indonesia
* Corresponding author: email@example.com
During the Covid-19 pandemic, there has been an increase in people using their yards in urban areas. This study aims to describe the motivation of farmer group members in using urban yards during the Covid-19 pandemic and analyze their motivation factors. The research was conducted in Yogyakarta City by determining a sample of 45 farmer group members using multistage random sampling. Descriptive analysis was applied to describe the motivation of farmer group members in using urban yards during the Covid-19 pandemic. Analysis of the Spearman Rank Correlation Coefficient was implemented to analyze their motivation factors. This study unveiled that the motivation of farmer group members in utilizing urban yards seen from the motivation of existence, relatedness, and growth belonged to the high category. The results of the Spearman Rank Correlation Coefficient analysis revealed that motivation factors of the farmer group members comprised age and the role of the group leader, extension workers, and information technology.
© The Authors, published by EDP Sciences, 2021
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