E3S Web Conf.
Volume 317, 2021The 6th International Conference on Energy, Environment, Epidemiology, and Information System (ICENIS 2021)
|Number of page(s)||8|
|Section||Information System Management and Environment|
|Published online||05 November 2021|
Efficiency Analysis and Smoked Fish Business Development Strategy in Kendal Regency
1 Faculty of Economic and Business, Diponegoro University, Semarang, Indonesia
2 Faculty of Economic, Tidar University, Magelang, Indonesia
3 Faculty of Public Health, Diponegoro University, Semarang, Indonesia
* Corresponding author: email@example.com
MSME was proven to have a positive impact on economic growth, thus MSME’s business needs to become sustainable. MSME’s business sustainability is determined by the MSME’s ability to manage their profit efficiency and develop their business strategy. This study aims to examine the profit efficiency of the smoked fish business as one of MSMEs and the BUMDes development strategy in coastal community Tambaksari, Kendal Regency. The quantitative approach was conducted in this study. Primary data from 30 smoked fish entrepreneurs and 3 key person of BUMDes were collected by interview and questionnaire, then analyzed with Stochastic Translog Profit Frontier Analysis and Analytic Hierarchy Process (AHP). The results show that the efficiency of the smoked fish business still low due to age and education of the human resources. In addition, the propose strategies for develop the BUMDes are managerial training, comparative studies, and coordination with stakeholders in improving performance. The implication of this study is useful for smoked fish entrepreneurs and BUMDes to increase profit efficienct and develop strategy in order to make the business sustainable.
© The Authors, published by EDP Sciences, 2021
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