E3S Web Conf.
Volume 317, 2021The 6th International Conference on Energy, Environment, Epidemiology, and Information System (ICENIS 2021)
|Number of page(s)||6|
|Section||Information System Management and Environment|
|Published online||05 November 2021|
Political Ecology on Instagram Digital Media as A Politeness Branding Image
1 Faculty of Humanities, Diponegoro University, Semarang – Indonesia
2 Faculty of Humanities, Diponegoro University, Semarang – Indonesia
3 Faculty of Humanities, Diponegoro University, Semarang – Indonesia
The convergence of technology has a major impact on human life. The dependence on media forms media ecology. Media ecology becomes a bridge in creating a group self-image. The main study of this research was to analyze the forms of politeness verbal messages on digital media @PandemicTalks. The Instagram account @PandemicTalks presents a new style of sharing information on digital media through graphic and visual content. The research orientation focused on visual verbal messages with the substance of COVID-19 related to the government policies. This qualitative research used both netnographic and descriptive phenomenological method. The results show that the COVID-19 Pandemic formed the characters of technology literate society. The communication lines were more dynamically interactive. Language was as a social and political control in creating the politeness branding image. The politeness strategy used the verbal wisdom markers. The sharing function politeness of visual verbal messages on the @PandemicTalks account was more dominant. The branding image used a persuasive euphemistic language style.
© The Authors, published by EDP Sciences, 2021
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