Integrative Digital Transformation and Organizational Competitiveness(OC): Proposal for a Transition Strategy to the Aeronautics Industry 4.0 (TSAI) based on a Knowledge Management(KM) approach in a Moroccan ecosystem environment

Hassan First University of Settat, National School of Business and Management,, Research laboratory in Strategy and Management of organizations. MOROCCO.

m.ettaibi@uhp.ac.ma

Abstract

The objective of our paper is to transpose the Industrial Acceleration Plan 2.0 on the aeronautical industry in Morocco (IAM) by proposing a transition strategy to the aeronautical industry 4.0 (STIA 4.0). The latter will be based on the establishment of a transverse ecosystem (TSE) of knowledge management (KM) that will feed the innovation by strategic knowledge. The objective is to innovate through the exploitation of Big Data to implement the transverse ecosystem digital and renewable energy. This is justified by the fact that the digitization and decarbonization of industries have become the main vectors of competitiveness of companies in the aerospace industry 4.0. The choice of the latter, to conduct our study, is justified by the fact that it is a sector that requires digital resources to cope with its sophistication. Despite its complexity, it can be developed by own resources in the Moroccan context. That is why we have proposed this integrative strategy that integrates, in addition to digitalization, other resources (Barney, 1991) based on dynamic capabilities (Teece and all, 1997) and that takes into account the context and contextualization (Doha S. and Louitri A., 2020).