| Issue |
E3S Web Conf.
Volume 339, 2022
The 10th International Conference on Multidisciplinary Research (ICMR) in conjunction with The 2nd International and National Symposium on Aquatic Environment and Fisheries (INSAEF) 2021
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|---|---|---|
| Article Number | 05007 | |
| Number of page(s) | 6 | |
| Section | Economics, Business, and Management on Sustainable Marine Industries and Coastal Development | |
| DOI | https://doi.org/10.1051/e3sconf/202233905007 | |
| Published online | 24 January 2022 | |
The impact of the spread of covid-19 on marine tourism-based small businesses and suggested recovery plans
1 Management Department, Syiah Kuala University, Banda Aceh, 23111, Indonesia
2 Master in Management Department, Abulyatama University, Aceh Besar, 23272, Indonesia
* Corresponding authors: syafruddin.chan@unsyiah.ac.id
The purpose of this study is to find out the real impact of the COVID-19 epidemic on tourism-based small businesses in the island, as well as what recovery strategies that should be undertaken from the standpoint of company owners, including potential for leveraging digital business technology. This research was conducted using a quantitative descriptive method. Data collected using online questionnaires. 50 questionnaires distributed using non-probability sampling. The distribution of Covid-19 had a detrimental effect on the small companies who participated in this study. The greatest consequence is a decrease in revenues due to a decrease in demand for its products and services. As a result, firms downsized by reducing their business scale and laying off staff. Companies are beginning to employ technology to enter digital industries, such as joining online apps and selling more aggressively in e-markets. Virtual reality tour business opportunities can be tried to generate alternative income.
© The Authors, published by EDP Sciences, 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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