E3S Web Conf.
Volume 349, 202210th International Conference on Life Cycle Management (LCM 2021)
|Number of page(s)||6|
|Section||Application and Transfer to Business|
|Published online||20 May 2022|
Sustainable product development by means of personalization – paradox or solution?
Institute for Acoustics and Building Physics IABP, University of Stuttgart, Stuttgart, Germany
2 Fraunhofer Institute for Industrial Engineering IAO, Stuttgart, Germany
3 Institute of Human Factors and Technology Management IAT, University of Stuttgart, Stuttgart, Germany
4 Fraunhofer Institute for Building Physics IBP, Stuttgart, Germany
* Corresponding author: email@example.com
Personalization of products and services entails not only risks but also potentials for sustainability. During the product development process, it is crucial to take into account future usage patterns and their variability. Even if the product itself is not personalized, a user-centered approach during the entire life cycle can unlock many potentials. Avoiding unnecessary functions and tailoring a product precisely to its user’s needs can lead to optimized sustainability performance during its use. Moreover, by developing and offering personalizable products that meet the requirements of the respective user, companies can tap into new market opportunities and increase their competitiveness. As a methodological basis, we introduce a combination of the Stuttgart models of personalization and personalized product development with life cycle thinking aspects and circularity strategies. In an interactive workshop the integrated model is discussed and participants can locate their own work and perspective within the broader personalization scheme. Different opportunities of personalization are highlighted from an environmental point of view.
© The Authors, published by EDP Sciences, 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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