“Language Game”: Elements of Word Sound in Tourism Promotion Texts

Indonesia Literature, Faculty of Cultural Studies, Diponegoro Univeristy, Indonesia

^* Corresponding author: wulan@live.undip.ac.id

Abstract

One way for the development of tourism objects is to make promotional texts. The promotional text will be interesting if it is packaged with the element of "language game" by utilizing the sound element of the word game. Because by using this form, the existence of the text – directly or indirectly – will have a sense of "curious: interesting and tickling". The results of the research can be used as a reference as well as a reference for making tourism promotion texts. The stages of the research include: 1. the stage of providing data, 2. data classification and analysis stage, and 3. report preparation or writing stage. The theory used is linguistic theory in the fields of: phonology, morphology, syntax, and semantics, especially the vocabulary sub-sector. Because what are called elemental words: sound, form, word structure, and meaning. The application of data analysis is based on the application of the equivalent method with substitution and/or paraphrasing techniques.