Green behavior activism through rural-based community development

Faculty of Social and Political Science, Universitas Sebelas Maret, Indonesia

^* Corresponding author: srihilmi@staff.uns.ac.id

Abstract

Environmental problems are often seen as a major challenge for urban communities. Social movements aimed at improving the quality of the environment are mostly carried out by urban communities who are worried and aware of their environmental conditions. This is contrasts with rural communities who are often seen as environmentally passive on environmental threat. However, this does not mean that rural communities are passive, calm, and even indifferent to promoting environmental issues. Rural communities currently need to increase environmental awareness when the spread of non-green behavior that comes from urban culture. This paper explores the green behavior activism carried out by rural community in the Pulosari, Located in Karanganyar district. The case study method is used in this study. The research conducted in 2021 -2022. Data was gathered through observation, in-depth interviews, and a review of the literature. The population is the Company management as CSR Provider, the community as the participant of the community development. The result is this activism could be a Preventive measures and early awareness of environmental issues. This activism can be a model for others to develop green behavior in the midst of the non-green behavior that mostly come from consumptive urban community.