Communications as an ESG factor of sustainable development: analysis of the media discourse of social networks

Don State Technical University, 1, Gagarin Square, Rostov-on-Don, 344000, Russia

^* Corresponding author: odruzhba@yandex.ru

Abstract

The problematization of the study is based on the identification and analysis of social factors of sustainable development. In the ESG system, communication factors help shape the public space. The problems of ESG principles and factors are increasingly reflected in today's media news, which is manifested in the growth of publicity and replication of this topic in social media.. The article examines the influence of new media on public relations and relations, on the processes of socialization of new generations entering life. The modern media industry is transforming business models and management decisions driven by trends for sustainable development, significant changes are taking place in socio-cultural life, in the field of media and communications. Social media plays an important role in ensuring sustainable development. Communications that are initiated in the information space make it possible to convey the meanings of the values of sustainable development to audiences using various tools and media channels. The accounts of various social networks generate and retransmit content that can contribute to the promotion of the principles of sustainable development. The analysis of the media discourse of social networks made it possible to identify the pain points of this process. The research is aimed at identifying the specifics of public relations, the formation of a culture of media behavior in social networks of representatives of different generations and the importance of communication in order to implement the concept of sustainable development.