Positive effect on the development regional of the Karo Regency by creative economic basic honey UMKM

¹ University of North Sumatra, Area Development, Faculty of Area Development, Indonesia
² University of North Sumatra, Accounting, Faculty of Business Economics, Indonesia

^* Corresponding author: dinarosari@students.usu.ac.id

Abstract

The tourism industry is a potential product that is seen as having an important role in national development, so it is not surprising that Indonesia pays special attention to the tourism industry. UMKM is an expected contribution from the private sector to improve the local and national economy. One of the MSMEs that deserves to be developed in the Lake Toba area is honey UMKM. Creative economy MSMEs have a great influence on regional development, especially in the empowerment of people who do not have a job. At least the individuals in the community can meet their personal needs and stay out of poverty. The role of MSMEs is to reactivate other sectors, such as distribution and transport services, production land rental services, the manufacturing industry to make production machines, the packaging industry, advertising services (advertising), the marketing and product brand design services. With the development of tourist villages in Karo Regency, it will become an attraction for domestic and foreign tourists and support creative industries in the surrounding area, such as UMKM honey. The contribution of the creative economy in the Indonesian economy and culture with socio-cultural diversity is a source of inspiration in the development of the creative economy in Indonesia. The results of honey production at Karo Regency and its partners are currently difficult to market outside North Sumatra province due to the unappealing and unhygienic quality of honey packaging and marketing patterns that are still traditionally.