| Issue |
E3S Web of Conf.
Volume 381, 2023
International Scientific and Practical Conference “Development and Modern Problems of Aquaculture” (AQUACULTURE 2022)
|
|
|---|---|---|
| Article Number | 01046 | |
| Number of page(s) | 14 | |
| Section | Agriculture, River Ecosystems and Environment | |
| DOI | https://doi.org/10.1051/e3sconf/202338101046 | |
| Published online | 14 April 2023 | |
Marketing tools for the digitalization of trade
Peter the Great St. Petersburg Polytechnic University, Polytechnicheskaya St., 29, 195251, St. Petersburg, Russia
* Corresponding author: krasyuk_ia@spbstu.ru
The Digital Revolution had a significant impact on the sphere of circulation in general, and on trade in particular. The use of online marketing communication tools allows vendors to target their offers and select information or marketing messages based on the individual interests and behavior of consumers. Analyze the impact of digitalization on the marketing activities of trading companies. As a result, the author's approach to the digitalization of trading companies has been developed. This involves the construction and adaptation of the marketing structure in trading companies, which depends on the range of consumer values. The direction for further scientific research by the authors involves studying the impact of marketing tools on the digital processes of trading companies.
Key words: digitalization / trade / innovation / consumer / quality / marketing
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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