Development of E-Commerce Marketing Strategy for Small and Medium Enterprise (SME) in Indonesia

Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia 11480

^* Corresponding author: yanie@binus.edu

Abstract

E-marketing is a way to market a product, from first meeting to purchase to delivery and beyond. Marketing is about customer management and must establish relationships between goods and customers daily so that there is added value in each process. This study uses quantitative data by collecting data on the number of users, starting from an understanding of E-marketing, the advantages of using E-marketing, and others. E-marketing user data was also collected in every Small and Medium Enterprise (SME) in Indonesia using a questionnaire. This study has a valid amount of data on e-marketing techniques. The types of e- marketing techniques used include pay-per-click, social media marketing, email marketing, paid advertising, and search engines. E-marketing strategies also play a very important role. Strategies regarding the 4Ps and relationship management to achieve the objectives of the plan regarding the product, price, place (distribution channel), and promotion.