| Issue |
E3S Web of Conf.
Volume 388, 2023
The 4th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2022)
|
|
|---|---|---|
| Article Number | 04003 | |
| Number of page(s) | 6 | |
| Section | Technological Influence on Society and Applied Social Sciences to Support Sustainable Society | |
| DOI | https://doi.org/10.1051/e3sconf/202338804003 | |
| Published online | 17 May 2023 | |
Educating Vegan Lifestyle on Social Media for Young Generation Healthy Life
Marketing Communication Program, Communication Department, Faculty of Digital Communication and Hotel & Tourism, 11480 Bina Nusantara University, Indonesia
* Corresponding author: lidiaevelina@binus.ac.id
The purpose of this study is to describe the form of persuasive communication on Instagram content @Jakartaveganguide in educating vegan lifestyle for young generation healthy life. The research method used was qualitative approach with content analysis. The data was collected through observation at the content of Instagram account @Jakartaveganguide. The data was validated by source triangulation. The research result found that the persuasive content in Instagram account @Jakartaveganguide are information varied from vegan lifestyle, recommendation of vegan food, recipes of vegan food to events about vegan lifestyle.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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