| Issue |
E3S Web of Conf.
Volume 388, 2023
The 4th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2022)
|
|
|---|---|---|
| Article Number | 04027 | |
| Number of page(s) | 5 | |
| Section | Technological Influence on Society and Applied Social Sciences to Support Sustainable Society | |
| DOI | https://doi.org/10.1051/e3sconf/202338804027 | |
| Published online | 17 May 2023 | |
Implementation of Sabu Raijua Culture as Branding Reinforcement in Office Building Interiors
Interior Design Department, School of Design, Bina Nusantara University, Malang, East Java, Indonesia
* Corresponding author: dyah.sekarningrum@binus.ac.id
The existence of cultures in East Nusa Tenggara is a resource with great opportunities for design exploration. Sabu Raijua has various types of culture ranging from dances, traditional houses, and woven fabrics with traditional motifs. The image and characteristics of an office building are formed through a branding process. The purpose of this paper is to examine how the implementation of Sabu Raijua's local culture in the interior becomes a branding reinforcement for office buildings. The research uses a qualitative descriptive method with a Design Thinking approach with data collection through field survey and literature study. The aim for this research is to indicate how interior element streghten the characteristic, furthermore it reinforcing the brand. The result also shows that local wisdom are being preserved and celebrated as it should.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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