Digital Learning Experience among Newbie Entrepreneurs

¹ Senior Lecturer, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia, 11480
² Senior Lecturer, Business Creation Program, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia, 11480
³ Senior Lecturer, International Relations Department, Faculty of Humanities, Bina Nusantara University, Jakarta, Indonesia, 11480

^* Corresponding author: herlina01@binus.edu

Abstract

Entrepreneurship is essential to Indonesia's economic development. It is evidenced by 99.9 percent of all Indonesian firms are micro, small, and medium-sized enterprises (MSMEs). Young generations play an essential part in entrepreneurial ventures since they are more likely to start a new business than older generations. Moreover, Gen Y and Gen Z are more adept with digital learning behaviors. This study adds significantly to the existing entrepreneurial literature by examining social media learning on knowledge-based activities. The Rasch model was used in this study. It evaluated social media as a digital platform where newbie entrepreneurs can use resources and capabilities through knowledge-based activities to develop digital learning among them. The study's outcomes demonstrate a significant difference in exploitative behaviors between gen Y and gen Z. On the contrary, there are no significant differences in both generations' explorative and knowledge-sharing behaviors. It means they have the same level of explorative and knowledge-sharing behaviors.