Road freight transportation business operator’s perception toward electric vehicle adoption in Nakhon Pathom, Thailand

¹ Rajamangala University of Technology Rattanakosin, 96 Moo 3, Phutthamonthon Sai 5, Salaya, Phutthamonthon, Nakhon Pathom, Thailand, 73170
² Suan Sunandha Rajabhat University, 1 U-Thong Nok rd., Dusit, Bangkok, Thailand, 10300

^* Corresponding author: yingsak.va@ssru.ac.th

Abstract

This research aims to observe Road Freight Transportation Business and examine Road Freight Transportation Business Operator’s Perception toward Electric Vehicle Adoption in Nakhon Pathom, Thailand. This research applies purposive sampling; 35 entrepreneurs with a minimum 3-year experience operating small and medium enterprises in Nakhon Pathom during January, 2022.The researchers collect information using in-depth interviews and analyze information by content analysis. Most respondents agree that electric vehicles are not appropriate for the transportation business today. Some state that electric vehicles may be appropriate for local transportation or in-house operation. The possibility of investing in electric vehicles is directly related to technology-related infrastructure, which in today's economy, is challenging to invest in by small or medium-sized businesses. The growth direction of electric vehicles for transport businesses in Thailand will grow gradually as electric vehicles enter the market in Thailand. Adopting Electric vehicle technologies for transportation business in Nakhon Pathom related to Electric vehicle infrastructure development which relies on government or large private company investments.