| Issue |
E3S Web of Conf.
Volume 389, 2023
Ural Environmental Science Forum “Sustainable Development of Industrial Region” (UESF-2023)
|
|
|---|---|---|
| Article Number | 09024 | |
| Number of page(s) | 9 | |
| Section | Environmental Policy and Economics | |
| DOI | https://doi.org/10.1051/e3sconf/202338909024 | |
| Published online | 31 May 2023 | |
Approach to the assessment of the competitiveness of real estate objects in retail
1 Peter the Great St. Petersburg Polytechnic University, 29 Polytechnicheskaya str., St. Petersburg, Russia, 195251
2 Saint Petersburg State University of Economics, 30-32, Griboedov canal emb., Saint Petersburg, 191023, Russian Federation
* Corresponding author: kafedra17@rambler.ru
In the last few years, due to economic, political and social events, the situation in the retail real estate market has changed significantly. As consumers increasingly choose to shop online, shopping malls are shifting from multi-vendor and branded merchandise to multifunctional spaces that combine fitness, catering and entertainment areas, business meeting spaces and organization of exhibitions. The desire of buyers to save time, as well as satiety with the usual shopping format, contributes to the introduction of new technologies and retail formats by retailers. The purpose of the study is to identify key indicators of the competitiveness of real estate in retail. Research objectives: analysis of trends in the retail real estate market of St. Petersburg, determination of an integral indicator of the competitiveness of retail real estate objects. Research methods: comparison, analysis and synthesis, generalizations, peer review method. As a result of the study, key factors of competitiveness were identified and a methodology for calculating the competitiveness index of retail real estate objects was presented.
Key words: real estate in retail / competitiveness factors / online trading / consumer demand / integral assessment indicator
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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