Innovative types of strategy applied in businesses and example from application

Bandirma Onyedi Eylul University, 10200 Bandırma/Balıkesir, Turkey

^* Corresponding author: tamerlanakbarov@ogr.bandirma.edu.tr

Abstract

Innovative types of strategies applied in enterprises are more in focus in today's business world. These types combine the different goals and objectives of businesses, resulting in innovation and creativity. Innovative strategies include the use of various new ideas, technologies and services provided to customers and their application in various business areas of the enterprise. These types create new values for the enterprise's customers or investors and increase their competitiveness. Several examples can be given for enterprises in the application of innovative strategies. For example, Apple has successfully implemented innovative strategies in the field of technology by introducing new products such as iPhone and iPad. This strategy increases Apple's investment value by providing innovation to customers. Also, Amazon, characteristically, applies an innovative strategy in the presentation of online stores. Amazon leverages technology to make customer orders faster and easier. This type of innovative strategy improves the customer experience in the shopping process and increases the likelihood of repeat orders.