Issue |
E3S Web Conf.
Volume 412, 2023
International Conference on Innovation in Modern Applied Science, Environment, Energy and Earth Studies (ICIES’11 2023)
|
|
---|---|---|
Article Number | 01007 | |
Number of page(s) | 9 | |
DOI | https://doi.org/10.1051/e3sconf/202341201007 | |
Published online | 17 August 2023 |
Electoral communication for illiterate voters, face-to-face, and at a distance, and its impact on the environment
Political Science and Human Rights Laboratory, Hassan II Mohammedia University, Morocco
In the political sector, intensifying competition between political parties aims to win over a significant number of voters. To this end, political parties employ political marketing strategies, using several communication and information tools such as advertising, social media, rallies, and election posters. However, despite the considerable exposure of these voters to the electoral messages disseminated via these channels, some of them in this case, illiterate voters find it difficult to read and grasp the content. Precisely, it is difficult to quantify the illiteracy rate, including political, among voters in Morocco. Widespread use of the traditional method of election posters is employed by the majority of political parties. The aim of this article is to highlight the correlation between election advertising via posters, the population of illiterate voters, and the environment in which they are disseminated.
Key words: Election campaign / environment / illiterate voter / political illiteracy / political marketing / symbol
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.