Understanding the impacts of brand identification and brand experience on customer engagement in the light of energy optimization

LR2MC, Hassan First University, Settat, Morocco

Abstract

Building and fostering links between customers and brands is a major area of emphasis for both academia and business. Despite this interest, the function of conventional marketing strategies in the creation of such relationships has only recently been investigated. A novel framework for customer engagement from an experiential and identification viewpoint in energy optimization This article explores the intersection of customer engagement and energy optimization, highlighting how organizations can leverage energy efficiency initiatives to drive customer engagement, enhance brand identification, and contribute to a sustainable future. This research also reveals the variations in consumer development and the maintenance of customer engagement for industrial brands. Interviews were used to gather primary data, yielding 16 acceptable answers. The findings indicate that the dimensions of brand experiences have multiple effects on customer engagement in the energy optimization field.