Green logistics approach or green logistics at the moroccan public university: Analysis essay

¹ Industrial Technologies and Services Laboratory, Higher School Of Technology, Fez, Morocco
² University of Poitiers France
³ Ibn Tofail University, Morocco

Abstract

Green logistics has become an integral part of economic, political and social debates in all areas of activity. The environment has become a major priority for all organizations, whether public or private, and has prompted them to go beyond the two predominant management concepts (competitiveness and performance), and revolutionize their management methods to become more agile and, above all, more sustainable in the face of various changes, particularly climate change. In fact, it’s all about “doing better with less” impacts to respect the environment. Facing this situation, the Moroccan public university could not stay back as an active part of the business ecosystem. It also had to adopt Green Logistics, which had become an urgent imperative in order to ensure its own performance at national and international level. This paper is an exploratory study that attempts to analyze the current situation of the Moroccan public university by answering the following questions: What are the motivations behind Green Logistics at Moroccan public universities? What are its practices and areas of application? Are there any obstacles, and if so, what are they? And what are the university’s future prospects?