| Issue |
E3S Web Conf.
Volume 422, 2023
2023 5th International Conference on Resources and Environment Sciences (ICRES 2023)
|
|
|---|---|---|
| Article Number | 02001 | |
| Number of page(s) | 10 | |
| Section | Environmental Protection, Life Cycle Assessment, and Sustainable Development | |
| DOI | https://doi.org/10.1051/e3sconf/202342202001 | |
| Published online | 06 September 2023 | |
Boranka - the largest volunteer reforestation campaign in Europe in terms of the number of volunteers and the number of planted trees
1 Assoc.Prof. PhD of the University North, Croatia, University Center Varaždin, Križaničeva 31b, Varaždin, Croatia
2 Assoc.Prof. PhD of the University North, Croatia, University Center Varaždin, Križaničeva 31b, Varaždin, Croatia
3 PhD student of the University North, Croatia, University Center Koprivnica, Trg Žarka Dolinara 1, Koprivnica, Croatia
* Corresponding author: lgotaldmitrovic@unin.hr
Public education campaigns and strategically used public relations tactics could enhance broad goals of environmental protection and restoration through building awareness and enticing to action. In case study of Boranka, one of the most successful non-profit ecological campaigns it is presented how by using element of green marketing, smart PR strategies, easy-to-use tools and engaging, emotinal story a number of people could be brought together into collective eco-friendly action. Over the course of four years Boranka resulted in more than 100,000 new trees that have been planted in burned areas throughout Croatia with more than 8,500 volunteers participating in seeding activities while over the HRK 2,170,000 (over the €288,000) was collected in funds and almost HRK 5,000,000 (about €664,000) in material goods, services and advertising space.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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