Supply Chain Management Utilization Research of Agriculture Industry a Case Study in GAPOKTAN (ASSOCIATION OF FARMER GROUP)

BINUS Entrepreneurship Center, Management Department, 11480 Bina Nusantara University, Jakarta, Indonesia

^* Corresponding author: anton.kurniawan003@binus.ac.id

Abstract

This study aims to provide supply chain management strategy recommendations to GAPOKTAN (Association of Farmer Groups) to meet demand from the chili sauce company. The current process of meeting the demand from the chili sauce company to GAPOKTAN is still running conventionally, where the production planning process and inventory control are still based on the performance of eight farmer groups under the auspices of the Mandiri Jaya Farmer Group Association. Seeing this obstacle, the author tries to analyze it with the value chain method approach to understand the obstacles faced by the association. This study uses a qualitative approach with the in-depth interview method. After getting the results of the interview and the data obtained. The author provides an explanation of the solution using the supply chain management method approach. Some inputs from the changed process flow are even added with this method so that the needs of the association can accommodate requests from the chili sauce company. The association itself will provide more attention to managing, planning, and forecasting for all Farmer Groups under it. Finally, this paper aims to support GAPOKTAN Mandiri Jaya in fulfilling the demand from the chili sauce company.