Applying Digital Advertising in Food and Beverage Industry for McDonald’s with Marketing 5.0 Approach

¹ Information Systems Management Department, BINUS Graduate Program – Master of Information Systems Management, Bina Nusantara University, Jakarta, Indonesia 11480
² Law Study Program, Faculty of Law, University of Muhammadiyah, Jakarta, Indonesia
³ Information Systems Department, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia 11480

^* Corresponding author: wahyu.s@binus.ac.id

Abstract

Digital Marketing and Advertising 5.0 has the potential to completely change how Food and Beverage (F&B) companies connect and interact with their target audiences. F&B companies can gather and analyze enormous amounts of data in real-time thanks to the integration of cutting-edge technologies like artificial intelligence, machine learning, and blockchain into their marketing strategies. It enables them to develop individualized and targeted marketing campaigns that cater to specific consumers’ needs and preferences. Additionally, F&B companies may automate and optimize their marketing initiatives thanks to the utilization of cutting-edge technologies in Digital Marketing and Advertising 5.0, giving them the ability to react swiftly to shifting consumer behavior and market conditions. By utilizing data-driven decision- making and cutting-edge technologies, the adoption of Digital Marketing and Advertising 5.0 has the potential to completely transform how F&B businesses connect and interact with their target customers. McDonald’s delivers campaign, promotion, and menu adaption for various countries using Marketing 5.0.