Issue |
E3S Web Conf.
Volume 426, 2023
The 5th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2023)
|
|
---|---|---|
Article Number | 02060 | |
Number of page(s) | 9 | |
Section | Innovative Management and Sustainable Society | |
DOI | https://doi.org/10.1051/e3sconf/202342602060 | |
Published online | 15 September 2023 |
The effect of promotion, expenditure budgeting, and consumptive behavior on Indonesians’ intention of using GoPay or ShopeePay
Accounting Department, School of Accounting, Bina Nusantara University, Jakarta, Indonesia 11480
* Corresponding author: virginia.renata@binus.ac.id
Unavoidable technological advancements have resulted in new transaction solutions, one of which is the e-wallet. To avoid unnecessary expenses, the use of e-wallets should be accompanied by mental accounting knowledge. GoPay and ShopeePay are two popular e-wallets in Indonesia that will be examined in this study. Using prospect theory and the Technology Acceptance Model (TAM) as theoretical foundations, this study aims to determine the influence of three mental accounting characteristics, such as promotion, expenditure budgeting, and consumptive behavior, on the intention to use GoPay or ShopeePay. After distributing online questionnaires and collecting 291 responses, the data were tested using SmartPLS 3.2.9 software. According to the findings, promotion, expenditure budgeting, and consumptive behavior have a significant positive effect on the intention to use GoPay or ShopeePay. First, the greater the number of promotions offered, the greater the purchase intention through GoPay or ShopeePay. Second, people who budget their expenditure will frequently use GoPay or ShopeePay because they need to maintain their financial stability by using the provided features. Finally, consumptive behavior is motivated by social status or personal pleasure which increases the intention of using GoPay or ShopeePay because it is enjoyable.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.