With the New Technology in Hands and New Audiences in Minds: A Review of Creative Adaptation Process Model

¹ English department, Faculty of Humanities, Bina Nusantara University, Jakarta, Indonesia 11480
² Creative Advertising Program, Visual Communication Design Department, School of Design, Bina Nusantara University, Jakarta, Indonesia 11480
³ Film department, School of Design, Bina Nusantara University, Jakarta, Indonesia 11480
⁴ Special Education Department, Najran university, Najran, Saudi Arabia

^* Corresponding author: irifai@binus.edu

Abstract

Storytellers such as writers, artists, and film makers need to carefully devise a plan, undergo a lengthy process, supply workforce, and determine relevant technology required in producing creative work. The adaptation of a creative work to a different mode poses challenges to these creative hands and minds. One obvious challenge is for adapters to find the equivalents for signs that might be unique between modes. Coming from different fields and expertise, the authors met regularly to compare and discuss the creative processes within our fields when adapting creative fictions into different forms (film, comic, and audiobook). We followed the “expert interview” research method protocol, where the two of us interviewed the experts of intersected fields to gather qualitative data. The discussion and interviews resulted in a model called creative adaptation process. With the projection of it being implemented in at university level, we examined the model by using sociocultural perspectives. The examination shows that the model makes it possible for university students to collaborate with other students of different disciplines in producing creative work and use relevant tool and technology to support their work in transforming from one mode to another. To review the adaptability of the model along with its implementation in different contexts and disciplines, extended reviews of the model from external parties is required.