| Issue |
E3S Web Conf.
Volume 426, 2023
The 5th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2023)
|
|
|---|---|---|
| Article Number | 02141 | |
| Number of page(s) | 9 | |
| Section | Innovative Management and Sustainable Society | |
| DOI | https://doi.org/10.1051/e3sconf/202342602141 | |
| Published online | 15 September 2023 | |
The effect of eWOM and e-service quality on purchase intention at Artic.house restaurant
Hotel Management Department, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Jakarta, Indonesia 11480
* Corresponding author: maharani.limwirya@binus.ac.id
This study aims to determine the effect of eWOM and e-service quality on purchase intentions at Arctic House restaurant. Quantitative data is formulated through the SPSS application. This study uses more than two variables, so this study uses multiple correlation analysis using the partial hypothesis test T, F test, and determination test. The population in this study are people who meet the same criteria in the study. This study took a sample of 97 people. This study found that eWOM and e-service quality have a positive effect on purchase intention at Arctic.House Restaurant. This implies that higher service quality and positive reviews from previous customers increase the likelihood that consumers will buy a restaurant’s products or services. The results of hypothesis testing show that the independent variables together have an influence of 88.9% on Purchase Intention at Arctic.House Restaurant, this shows that there is a significant influence of the independent variables on the dependent variable.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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