| Issue |
E3S Web Conf.
Volume 432, 2023
The 2nd International Conference on Bioenergy and Environmentally Sustainable Agriculture Technology (ICoN BEAT 2021)
|
|
|---|---|---|
| Article Number | 00005 | |
| Number of page(s) | 11 | |
| DOI | https://doi.org/10.1051/e3sconf/202343200005 | |
| Published online | 05 October 2023 | |
Consumen Preference Analysis of UMM Analog Rice in Malang - Indonesia
1 Departement of Agribusiness, University of Muhammadiyah Malang, Jl. Raya Tlogo Mas No 246, Malang 65144, East Java, Indonesia
2 College of Agriculture and Natural Resources, National Chung Hsing University, Agricultural Environment Science Building, South District, Taichung City, Taiwan 402
* Corresponding author: anas@umm.ac.id
The analog rice produced by UMM is made as a functional food by prioritizing good nutrition to make consumers healthy who consume it. The research objective is to analyze the characteristics of UMM analog rice consumers and the factors that influence consumer preferences for UMM analog rice in Malang. The research used a qualitative and quantitative approach by surveying 50 panelists in Malang City. Data were analyzed descriptively and factor analysis using SPSS. Consumer preferences of UMM Analog Rice are influenced by eight factors, namely product characteristics and health benefits, consumer income and personal factors, product preferences and roles, health perception and value factors, historical and promotional factors, price and marketing influence factors, marketing location factors, and product advantage factor. Product characteristics and health benefits are the factors that most influence consumer preferences for UMM Analog Rice in Malang. Product characteristics are the values contained in a product that describe the product. Originality/Value – UMM analog rice was introduced for diabetes mellitus sufferers. This study brings awareness to the importance of consuming nutritious and safe products for health.
Key words: Artificial rice / consumer characteristics / diabetes melitus / functional food / healthy rice
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.