Agricultural Extension Performance Through the Use of Internet Media

¹ University of Muhammadiyah Malang, Jl. Raya Tlogomas No. 246, Malang 65144, East Java, Indonesia
² Universitas Muhammadiyah Sumatera Utara, Jl. Kapten Mukhtar Basri No 3, Medan 20238, North Sumatera, Indonesia
³ Lahore Business School, University of Lahore, 96RR+879, UOL Defence Road Campus, Lahore, Punjab, Pakistan
⁴ Aura Statistics Consultant, Jl. Manggar No.50C-1, Malang 65141, East Java, Indonesia

^* Corresponding author: mt@webmail.umm.ac.id

Abstract

The presence of information technology is a challenge for field agricultural extension to master computer skills and utilize the internet. The purpose of this study was to determine the performance of field agricultural extension and the effect of internal and external characteristics of extension on the utilization of internet media in Deli Serdang Regency. The population and research sample were 139 people using the census method. This study uses descriptive analysis, Pearson product moment correlation, multiple regression analysis, and effective contribution testing. The results showed that the measurement of the performance of agricultural extension with the highest value of 44.6 % was in the good category. The results of simultaneous correlation and regression tests through the F test show that there is a significant relationship and influence between each variable. Partially in multiple regression tests, the variables of age, education level, internet media ownership, perception of the internet, and internet usage patterns have a significant effect, while the variable of agency support has no significant effect on internet media utilization for extension. Based on the calculation of effective contribution, the variable internet usage pattern shows the largest effective contribution of 19.87 % with a relative contribution of 39.15 %.