| Issue |
E3S Web Conf.
Volume 432, 2023
The 2nd International Conference on Bioenergy and Environmentally Sustainable Agriculture Technology (ICoN BEAT 2021)
|
|
|---|---|---|
| Article Number | 00028 | |
| Number of page(s) | 9 | |
| DOI | https://doi.org/10.1051/e3sconf/202343200028 | |
| Published online | 05 October 2023 | |
The Willingness to Pay for Green Packaged Foods to Support Sustainable Agribusiness
1 Department of Agribusiness, Faculty of Agriculture and Animal Science, University of Muhammadiyah Malang, Jl. Raya Tlogomas 246 Malang 65144, East Java, Indonesia
2 Department of Environmental Science, University of Latvia, Jelgavas Street 1, Room 302, Riga LV-1004, Latvia
* Corresponding author: bambang_y@umm.ac.id
Food packaging from plastic materials becomes an environmental contamination problem, but the price of environmentally friendly packaging is more expensive. The research aimed to analyze the influence of product attributes, environmental concerns, and consumption situations on the purchase of food with green packaging, as well as the influence of these variables on willingness to pay for green packaged food. The survey was conducted in Malang Raya on a total of 150 household samples. The data was analyzed with the PLS-SEM model. The results showed that product attributes and consumption situations had a positive effect on the selection of the green packaged foods. Environmental concerns negatively affect the purchase of food in green packaging. Furthermore, environmental concern and consumption situation have a positive effect on WTP of food products with green packaging. The green packaged foods also affect WTP, but the influence is weak. The recommendations are the importance of public education on the use of green food packaging and the improvement of WTP as a form of environmental concern. The food agribusiness actors have to increase the use of green food packaging. The education and introduction to consumers is done by giving written label “eco-friendly packaging” or “green packaging”.
Key words: Environmental concern / green consumer / green packaging
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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