Market demand of smart home under the perspective of smart city

College of Graduate Study in Management, Khon Kaen University, Thailand

^* Corresponding author: chuabi@kku.ac.th

Abstract

China's booming economy and technological advancements have fueled the rapid growth of smart cities. This has led to more connected, efficient urban infrastructure, improving the quality of life and work for residents. Rising consumer standards have sparked interest in comfortable, healthy, safe, convenient, and efficient lifestyles, driving the widespread adoption of smart homes. As people become more accepting of intelligent products, the smart home industry is expected to see growing demand in the future. Therefore, the analysis and research of smart home market demand has important practical significance. On this basis, SWOT analysis analyzes the pros and cons of the smart home product market, PEST method analyzes the macro environment of the market, Porter's Five forces model is used to analyze the micro environment of the market, and understand the status quo and problems of the smart home market. Obtain the demand of smart home market through research and provide development suggestions for enterprises.