Local wisdom and social entrepreneurship as the foundation for the development of organic tourism villages in Karanganyar Regency, Indonesia

Department of Agriculture Extension and Communication, Sebelas Maret University, Jl. Ir. Sutami 36 A, Kentingan, Surakarta, 57126, Indonesia

^* Corresponding author: agungwibowo@staff.uns.ac.id

Abstract

Cultural heritage is passed down from generation to generation, continually being re-created by various groups in response to their environment. People’s interactions with their natural surroundings give meaning to identity and sustainability. The role of culture (local wisdom) is very important in establishing social entrepreneurial relations. Several activities have been implemented to improve the local economy of the Gentungan Village community through the development of an organic tourism village by synergizing the creative economy with tourism. This study aims to determine local wisdom and social entrepreneurship as the basis for the development of organic tourism villages in Karanganyar district. The research method is qualitative with a phenomenological approach. The research location is Gentungan Village, Mojogedang District, Karanganyar Regency, Central Java. The results of the study show that the development of organic tourism villages based on local wisdom and social entrepreneurship is proven to have the ability to empower local communities. The management of the organic tourism village “Embung Setumpeng”, with the concept of a sustainable organic tourism village, is proven to be capable of optimizing local potential. This is due to the synergy between the local institutions that are present in the management of the tourism village.